This past Thursday I held a workshop for local entrepreneurs focused around website development, user experience, SEO & marketing. They had a ton of great questions with one of them remarking “I really feel most companies try to sell us stuff but don’t tell us what we really need or tell us what actually matters with metrics. I have no idea what to look for and I don’t like marketing and creative companies now because I can’t trust them.” so I took the opportunity to bring them up to speed on what matters for each of them. Here is a strategy guide that spawned from that discussion.
With all the tools out there to create a website, the value can be lost with both new clients starting out in entrepreneurship and also for seasoned clients who have lost touch with web development over the years.
I’ve heard “Well if I can get it for this price at Squarespace, can’t you do the same?”. I’m sure you cringed a little reading that as I did when the sound waves hit my eardrums.
With the vast array of web builders in the market, how-to videos on youtube, and novice web developers hungry to uncut value clients naturally entertain their options. I didn’t say they were good options, I said they were options. You may be on a diet and Krispy Kreme hot sign comes on and you’re entertaining the idea of having a taste.
As creators, it is our job to continue educating clients on the values of a properly built, efficient and intelligent website.
Aside from the list of questions we should be asking our clients to get a full understanding about the scope of work, it’s vital to prepare on how the process is done by professionals and what it means to them when they place value into their website as an investment rather than an expense.
Here are some key factors to consider beyond the SOW when onboarding a new client or just bringing your client up to speed on what’s new and what’s a positive move for the long game of the brand.
Develop an onboarding strategy by repositioning yourself as the leader. This reinforces your expertise in the field.
This approach in strategy helps you reduce your churn and increase client value.